Launch HN: Frey (YC S18) – Laundry and Clothing Care Products Tailored for Men Hey HN! We're Leif, Erin, and Aidan, founders of FREY (livefrey.com), a line of awesome laundry and clothing care products tailored towards men (with a sustainable and philanthropic bent). We started this out of a college apartment without the intention of it ever being a full-time job. We noticed that, although we were buying plenty of men’s shampoos, deodorants, fragrances, etc, we were still buying the same detergent our mom had kept at our house growing up. A very small kickstarter rolled into a small appearance on Good Morning America, at which point we picked our heads up and realized we may have stumbled on a pretty big opportunity. The laundry industry is outdated and commodified. There’s a massive ($430B) menswear industry and massive ($130B) laundry industry, and there’s a growing number of U.S. men doing laundry (55 million, up 23% from 2013). The laundry industry still seems to be missing thi...